Lead producer for smart’s presence at the IAA 2025. 7 containers, 3 cars and 500.000 visitors.
#Leadproducer #boothbuild #spatialdesign #fair
At the 2025 iteration of the IAA in Munich, Germany. I was tasked together with my colleagues at Optimist Inc. to produce smart’s presence there.
As the lead producer for the booth, I was tasked with interfacing between our creative teams and various vendors to bring this booth to live. This year’s booth included a collaboration with the Keith Haring estate, where we developed and produced bespoke merchandise that was exclusively available at the booth. Furthermore our coffee bar was one of the biggest hits on the fair.
My tasks included also interfacing with the technical supervisors of the fair and ensuring proper logistical planning which is a tremendous challenge, given that the open space at the IAA is used by various other exhibitors and the entire logistics area is a two lane road in front of the booths.
