Brand & experience consultant for the event and keynote of the concept #2 unveiling in Beijing, China.
#CreativeProducer #Consultancy #brandexperience #experiencedesign #contentproduction
As a side event during the Beijing Auto Show, the launch of the smart concept #2 was driven by the motto “Change of perspective”. The stage area comprised of two 12x12m LED screens which served as floor and ceiling. These screens were used to play with different perspectives. Before the event, we shot bespoke content in a studio that was specifically produced to work for the guests vantage points. For this, I have developed an AR iPad application that rendered an explorable live view from what the cameras where shooting at that moment. This was tremendously helpful to optimise the shots for maximum guest immersion.
At the event in Beijing, I was charged with developing the keynote, together with a team of locals and creatives from Optimist Inc and the client’s PR team. Together we also developed the guest journey, and copy for the various exhibits.
