Lead producer for the photo and video production of the collaboration between smart and Jessie J. Shot in London, UK together with LS Productions.
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Together with the creative team of Optimist Inc. we consulted our client on which artists to collaborate with. The creative concept was developed by Optimist Inc and together with LS Productions, we shot at Tank Studios in London, UK. The collaboration included various photo and video formats that were posted online and were part of the pre-show on Jessie J’s china tour.