smart | FCSP

Lead creative producer for smart’s sponsorship of 1. League soccer club FC St. Pauli. Production and creative for various events in Hamburg, Germany

Client:

smart

Partners:

Optimist Inc.

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A special sponsorship

With roughly 50% of FC St. Paulis fanbase being fans for FCSP because of their values and mentality, managing and supporting the sponsorship of a car manufacturer has its specialities. Catering events to hardcore fans, families and people with a strong sense for protecting the environment keeps us on our toes and is a welcome exercise in sustainable event management.